Idea Craft Strategies
Results-Driven Marketing Strategist
I'm a results-driven marketing strategist offering full-scope campaign strategy, content creation, social media growth, and digital analysis. From branding to SEO and A/B testing, I help organizations stand out and convert through compelling storytelling, smart design, and data-backed strategies.
Services
Helping mission-driven organizations, nonprofits, and changemakers communicate with clarity, connect with purpose, and convert with integrity.
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As a strategic marketing and communications consultant, I partner with purpose-driven organizations to elevate their voice, expand their reach, and increase their impact. My approach combines storytelling, strategy, and systems to help you build trust, grow your community, and drive meaningful action—whether you’re raising awareness, launching a campaign, or deepening donor relationships.
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I specialize in working with nonprofits, advocacy groups, social enterprises, and foundations—especially those focused on global development, gender equity, refugee support, education, and climate justice.
Stakeholder Engagement & PR
I help you shape public perception, strengthen media relationships, and mobilize your audience—whether you’re speaking to donors, policymakers, or press.
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Includes:
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Press kits & media training
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Messaging for advocacy & policy campaigns
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Partner & donor communications
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Event communications (from invites to post-event reports)
Special Projects
Need something unique? I also support short-term, high-impact projects like capital campaign messaging, fundraising event materials, and major announcements.
CLIENTS
Working With the Best
About Me.
Welcome to Idea Craft Strategies!
I’m Maya Parkins, a results-driven marketing and communications strategist with a passion for helping mission-driven brands and organizations grow with purpose. With over a decade of experience in strategic communications, digital marketing, and content development, I specialize in turning ideas into impact. Also, with a career that began in federal communications change management for information technology modernization projects, translating complex concepts into easily digestible and engaging terms comes easy to me.
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Through a blend of strategy, storytelling, design, and data, I help clients craft campaigns that drive awareness, engagement, and measurable results. From building social media presence and refining brand messaging to managing end-to-end marketing campaigns, I offer the tools and insights you need to connect with the right audience—and keep them engaged.
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Let’s turn your vision into a standout digital presence that performs and lasts.
Education
2020-2022
Masters of Arts
Intercultural & International Communications
Cultural & Public Diplomacy
American Univresity
I earned my Master of Arts in Intercultural and International Communications with a focus in Cultural and Public Diplomacy from American University’s School of International Service in 2022. During my studies, I developed key skills in strategic communication, project management, and digital engagement. I analyzed international case studies to combat misinformation and crafted targeted communication plans to address global crises.
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One of my proudest accomplishments was leading a cross-cultural digital marketing campaign to promote an international student talent show, which successfully fostered community and cultural exchange. I used social media analytics to refine content strategy and increase engagement. I also applied project management principles to solve real-world business challenges, developing full-scale execution plans and proposed budgets using PMBOK standards. These experiences sharpened my ability to design inclusive communication strategies and execute high-impact marketing campaigns.
2004-2007
Bachelor of Arts
Psychology
University of Maryland, College Park
I earned my Bachelor of Arts in Psychology from the University of Maryland, College Park. My undergraduate studies gave me a strong foundation in human behavior, motivation, and decision-making—insights that are invaluable in the marketing field. I developed skills in research, data analysis, and understanding audience psychology, all of which help me craft targeted, emotionally resonant campaigns that drive engagement.
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Studying psychology also taught me how to interpret consumer behavior, segment audiences effectively, and create messaging that aligns with people's values and needs. These strengths enhance my ability to build marketing strategies that not only capture attention but also build lasting connections with diverse audiences.
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